In searching for inspiration for classifications, I came across an interesting ad campaign in Coastal Living from Delta (the faucet people). Created by Young & Laramore Advertising, based in Indianapolis, the campaign is something very different for a company that designs faucets for kitchens and bathrooms.

The campaign is at least a year old. Last year, Thomas L. Collins of DirectMag.com wrote in length about Delta’s campaign, and even took it upon himself to come up with a redesign. He calls the campaign witty, but pointless.

His main issue is the fact that the headlines are “Loofah,” “Plantain,” “Sponge” and “Toothbrush”.

I don’t mind that so much. Sure, it isn’t the product that is being sold, but that isn’t really the point of the ad. For me, the headline clearly states “what” is doing the talking. It doesn’t bother me so much.

While I agree with some of the points he makes, I still prefer the original ad over his redesign.